Leigh Steinberg Super Bowl Party ‘24

Brand Identity

Brand development: custom logo, color palette and typography

Z0e Productions brought our team on board for the 2024 Leigh Steinberg Super Bowl Party in Las Vegas. We crafted a brand identity that blended the city’s bold, high-energy aesthetic with the event’s legacy of leadership in sports and brain health advocacy. The visual system drew inspiration from Vegas nightlife, technology, and entertainment, unifying a diverse lineup—from the Brain Health Summit to the inaugural Esports Tournament—into a dynamic, cohesive experience that reflected the innovation and excitement of the host city.