Leigh Steinberg Super Bowl Party ‘25

Brand Identity

Brand development: custom logo, color palette, typography, illustration & overall brand experience

Z0e Productions brought our team on board for the 2025 Leigh Steinberg Super Bowl Party in New Orleans. We created a brand identity that celebrated the city’s rich cultural heartbeat. Inspired by the rhythms of New Orleans music and the excitement of football, the visual system blended soulful, vibrant motifs with bold athletic energy. The result was a cohesive identity that honored the event’s legacy while capturing the spirit, sound, and celebration of its host city.