Leigh Steinberg Super Bowl Party ‘23

Brand Identity

Brand development: custom logo, color palette and typography

Z0e Productions brought our team on board for the 37th Annual Leigh Steinberg Super Bowl Party in Arizona. We created a brand identity that honored the event’s long-standing legacy while bringing in a fresh, modern energy. Rooted in Leigh Steinberg’s commitment to sports, brain health, and community impact, the visual system blended the desert and baseball influences of the host city with the excitement of Super Bowl weekend, creating a cohesive and memorable experience.